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Marketing Management- Developed a highly effective
E-business model that tripled revenue in the first year. Steve developed the strategy and managed the project - from conception
to completion.
- While at Sun, Steve designed an extensive worldwide marketing program that included collateral development,
launch plans, and press releases.
- Expanded customer exposure 45% after initiating a marketing program that included
direct marketing, email communications and targeted advertising.
Product Management:- Steve had P&L
responsibility for a $38M product line that grew 8% annually.
- At Sun, Steve initiated a set of service programs that
generated $4 million in revenue from 5 new product offerings.
- At IHS, Steve managed the design and development of CD-ROM
and online information services. Architected the product strategy, prototypes, launch plans, roadmap, marketing collateral
New
Business Development- Originated a set of new product offerings that generated $4 million in revenue. Designed
the product mix, pricing, marketing collateral, website, and launch kit for field sales.
- Produced on-time delivery
of a turnkey information system for the Malaysian government. Meeting schedule milestones led to contracted performance bonus.
- Managed
the development of new business opportunities in electro-optics and remote imaging for NASA and Department of Defense.
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